Are you struggling to reach your target audience through traditional advertising channels?
Many businesses find it challenging to break through the noise and connect with potential customers. They invest in various marketing efforts but fail to see the engagement and conversions they desire.
Moreover, they’re intimidated by the perceived complexity and cost of video advertising, which can be frustrating and discouraging. It might make you wonder if YouTube Ads are only for big brands with massive budgets.
But when executed strategically, YouTube Ads can be a game-changer for businesses of all sizes.
YouTube Ads allow you to reach a massive, engaged audience with compelling video content that showcases your products or services.
Let’s chat for 30 minutes – No strings attached
When you create a successful YouTube Ads campaign, the “secret weapon” includes:
- Engaging video content that resonates with your audience
- Strategic targeting using demographics, interests, and behaviors
- Effective ad formats (e.g., TrueView, bumper ads, masthead ads)
- Compelling calls-to-action (CTAs)
- Retargeting to nurture potential customers
- Performance tracking and optimization
- A/B testing of video content and ad elements
- Integration with your overall marketing funnel
Sounds achievable, doesn’t it? It is – with the right expertise and approach.
Our YouTube Ads service will transform your video advertising into a powerful tool for brand awareness and lead generation.
We don’t just aim for views and subscribers. We focus on driving measurable results that translate into money.
Service Overview
We create and manage video advertising campaigns on the YouTube platform.
We handle everything from concept to execution. You get access to our video marketing experts and their insights.
We develop video concepts, assist with production if needed, set up targeting, manage bidding, and continuously optimize your campaigns.
Our goal is straightforward: to use YouTube’s vast reach and targeting capabilities to increase your brand visibility, drive qualified traffic, and boost conversions. Boom!
How we work (The process)
Discovery meeting
We start by understanding your situation, goals, product or services, systems, and other details.
Once we know each other we might offer free advice or a demo. Not every discovery call means a closed deal, and we’re OK with that.
Strategy development
Our team creates a customized YouTube Ads strategy tailored to your expectations.
We suggest $50-$100 per day on ads for local businesses, unless you’re an individual intending to advertise with a different goal than sales or leads.
Ad creation
We design eye-catching ads that resonate with your audience and drive action.
Also, we validate our proposals with A/B tests.
Sales/closed deals is the unique North Star. Money matters a lot.
Campaign launch
We set up and launch your campaigns, ensuring optimization for profit.
We put all the tech stach to run smoothly.
Continuous optimization
We monitor your campaigns and make weekly adjustments to improve its performance.
Also, we run experiments within the campaigns if you have a budget for additional optimization.
Reporting and analysis
You receive a weekly report informing you the impact of every campaign. You will keep 100% control over your investment.
The best part is that you will receive all the important facts and figures within one sheet. You will know what performed best.
What can you expect from our YouTube Ads service?
- Increased brand awareness and recall
- Higher engagement rates
- Improved click-through rates (CTR)
- More website traffic and leads
- Better return on ad spend (ROAS)
- Access to YouTube’s massive, engaged audience
Pricing
We know that if you make no money, we won’t keep you as our client.
We believe in aligning our success with yours. Let’s agreed on goals, timing, and budget.
Pay per results
We offer a flexible, performance-based pricing model. Percentage range 5% to 20% of ROAS under a 12-month agreement.
We get our percentage of sales/contracts attributed to our job.
Retainer fee
If you choose to pay a monthly fee for our services, we have three packages:
- $2,000/mo under a 12-month agreement
- $3,500/mo on a 6-month agreement
- $4,000/mo for a 3-month contract
None of those packages include the platform’s costs.
Our Guarantee
We won’t take any payment until we meet the agreed-upon goals.
We will not sell the same service to another client in the same city.
In our agreement you will not pay us anything, unless you make more money.
You will have an exit clause if we don’t hit our agreed-upon threshold for three months in a row.
You may also terminate the contract anytime with a 30-day notice in advance.
Let’s chat for 30 minutes – No strings attached
Requirements to apply
1) We need true commitment to your success for at least a sales cycle.
Most industries have 1-8 month cycles.
2) When you choose to pay under a performance model, we need to check sales process and track leads from capturing them until they pay for products or services.
Transparency is key.
3) If you choose instead to pay a monthly fee, we need to match your historic growth with a feasible -yet incremental- goal.
Agreed-upon metrics must be achievable.
4) When we find ourselves a perfect match for each other, we will be able to sign a contract.
We need to trust each other.
5) The last requirement is finding seasonality, trends, and patterns in your sales stats.
Additional info
On performance-based, our earnings scale with your results.
You will always get way more money than us, no matter what our amount is.
We will push hard for your growth because it is in our best interest that you stick with us for years.
While you’re working with us, we will not help your direct competitors unless they’re in different jurisdictions.
Frequently Asked Questions (FAQ)
Do I need professional-quality videos for YouTube Ads?
While high-quality videos can be beneficial, they’re not always necessary. Authenticity often trumps production value.
We can help you create effective ads using existing materials, simple animations, or even smartphone-shot videos.
The key is crafting a message that resonates with your audience.
How long should my YouTube ads be?
It depends on your goals and the ad format you choose. We typically recommend:
- TrueView in-stream ads: 15-30 seconds
- Bumper ads: 6 seconds
- Non-skippable in-stream ads: 15-20 seconds
We’ll help you determine the optimal length and format based on your objectives and target audience.
Can YouTube Ads work for B2B companies?
Absolutely! YouTube isn’t just for consumer products.
B2B companies can effectively use YouTube Ads to showcase thought leadership, demonstrate products, and reach decision-makers.
We’ll help you craft a strategy that aligns with B2B buying cycles and targets the right professional audiences.
How do you measure the success of YouTube Ad campaigns?
We focus on metrics that align with your business goals, such as:
- View rate and average view duration
- Click-through rate (CTR)
- Conversion rate
- Cost per view (CPV)
- Cost per acquisition (CPA)
- Brand lift and recall (for awareness campaigns)
We’ll work with you to define the most relevant KPIs and provide regular, easy-to-understand reports.
How does YouTube Ads complement other marketing efforts?
YouTube Ads can be a powerful addition to your overall marketing strategy. They can:
- Amplify your content marketing efforts
- Support product launches and promotions
- Retarget website visitors and email subscribers
- Drive traffic to landing pages and webinars
We’ll help you integrate YouTube Ads seamlessly with your existing marketing channels for maximum impact.
Harness the power of video advertising to grow your business
Book your free strategy session today and learn how we can help you leverage YouTube Ads for measurable growth.
Tap on the button, select a date and time, and let’s discuss your tailored YouTube Ads strategy.
We’re eager to help you tap into the potential of the world’s second-largest search engine and video platform.
Let us handle the intricacies of YouTube advertising while you concentrate on your core business operations.
We’ll work diligently to ensure your video content reaches the right audience and drives meaningful results.
You can even request a trial campaign to experience our expertise firsthand.
While we don’t offer free services, we’re open to performance-based arrangements that demonstrate our commitment to your success.