Are you tired of paying money into Meta ads (Facebook and Instagram ads platform) without decent results?
Many business owners struggle to make social paid advertising work for them. They watch their ad spend disappear with little in return.
Also hate paying costly unqualified leads and no-shows, both frustrating and discouraging. It can make you wonder if social ads are worth it.
But when done right, advertising on social media can be a goldmine for almost any niche.
Meta Ads put your products and services in front of your target, drive traffic, and boost your sales.
Let’s chat for 30 minutes – No strings attached
When you plan a successful paid ads campaign, the “secret sauce” includes:
- Crafting an irresistible offer
- Building a good creative for the ad
- Choosing Sales or Leads as campaign goal
- Freeing the cost per conversion to get initial data
- Tracking conversions in frontend/backend
- Putting an easy payment system
- Creating a Support team
- Rewarding your clients
Sounds simple, huh? It is.
Our Meta Ads service will turn your Facebook and Instagram advertising into a profit-generating powerhouse.
And we don’t just aim for likes and shares. Instead, we focus on driving measurable results that represent cashflow. No jokes.
Service Overview
We launch pay-per-click (PPC) campaigns on Facebook and Instagram.
We handle everything from A to Z. You will have access to our experts and their findings.
We do the audience research, ad creation, campaign management, and further optimization.
Our goal is simple: to use Meta’s powerful advertising tools to drive more customers to your business and increase your revenue. Period.
How we work (The process)
Discovery Meeting
We start by understanding your current situation, business goals, product or services, sales systems, and any other relevant detail.
Once we know each other we might offer free advice, a demonstration of how we could help you, or just enjoy some coffee while we chat. Not every discovery call means a closed deal, and we’re OK with that.
Strategy development
Our team creates a customized Meta Ads strategy tailored to your expectations and budget.
With today’s cost-per-result benchmarks, about $50-$100 per day on ads is the standard budget for local businesses, unless you’re an individual intending to advertise with a different goal than sales or leads.
Ad creation
We design eye-catching ads that resonate with your audience and drive action.
Also, we validate our proposals with A/B tests.
Sales/closed deals is the unique North Star. Money Matters.
Campaign launch
We set up and launch your campaigns, ensuring optimization for profit. Not vanity metrics.
We put all the tech stach to run smoothly. We suggest the tools that fit your needs and budget.
Continuous optimization
We monitor your campaigns daily, and make weekly adjustments to improve its performance.
Also, we run experiments within the campaigns if you have a budget for additional optimization.
Reporting and analysis
You receive a weekly report informing you the impact of every campaign on your business.
You will see what’s returning from your ad spend (ROAS), the average cost per action (CPA), how many qualified leads were provided, the opportunities that were created, sales figures, and conversions per day in case you want to look for trends. You will keep 100% control over your investment.
The best part is that you will receive all the important facts and figures within one sheet. Summarized. And we will add a short video just for you, reviewing the results. You will know what performed best.
What can you expect from our Meta Ads service?
- Higher conversion rates
- Qualified lead generation
- Improved return on ad spend (ROAS)
- Prequalified leads from Facebook and Instagram platforms
Pricing
We know that if you make no money, we won’t keep you as our client. Will we?
We believe in aligning our success with yours, so let’s agreed on goals, timing, and budget.
Pay per results
We offer a flexible, performance-based pricing model if you decide to pay nothing upfront.
Percentages range 5% to 20% of ROAS under a 12-month agreement.
We get our percentage of sales/contracts attributed to our job.
The system we put in place is yours since you will pay for it.
Retainer fee
If you choose to pay a monthly fee for our services, we have three packages:
- $1,000/mo under a 12-month agreement
- $1,500/mo on a 6-month agreement
- $2,000/mo for a 3-month contract
None of those packages include the platform’s costs.
Our Guarantee
We won’t take any payment until we meet the agreed-upon goals.
We will not sell the same service to another client in the same city.
We want your success, so we will work hard to achieve amazing results.
If we want more money, we have to produce more for you first.
In our agreement you will not pay us anything, unless you make more money. But even with that guarantee, you will have an exit clause if we don’t hit our agreed-upon threshold for three months in a row.
Over contract negotiation, we want to put your expectations first. You may also terminate the contract anytime with a 30-day notice in advance.
Let’s chat for 30 minutes – No strings attached
Requirements to apply
1) We need true commitment to your success. We will help you if you wait at least a sales cycle. Most industries have 1-8 month cycles.
What is a sales cycle?
From the first contact with the lead up to the point where they pay, your team needs some period of time in average. That’s the patience we ask from your side.
2) When you choose to pay per results (performance-based model), we need access to your sales process and track leads all the way from capturing them until they pay for your products or services.
Transparency is key.
3) If you choose to pay a monthly fee for our services (retainer-based model), we need to match your historic growth with a feasible -yet incremental- goal.
Agreed-upon metrics must be achievable.
4) When we (you and us) find ourselves a perfect match for each other, align our expectations, and know that success seldom happens overnight, we will be able to sign a contract.
We need to trust each other.
5) The last requirement to partner with you is to study your transactions history. We will find seasonality, trends, patterns.
If your business is starting, we must be sure that your sales process is duly optimized and your staff is well trained for digital sales.
Additional info
On performance-based, our pricing scales with your results.
You will always get way more money than us, no matter what our amount is.
We will push hard for your growth because it is in our best interest that you stick with us for years.
While you’re working with us, we will not help your direct competitors unless they’re in different jurisdictions.
Frequently Asked Questions (FAQ)
How long does it take to see good results?
It depends on your collaboration level during the onboarding phase. We will provide you simple instructions to give us access to your Facebook and Instagram accounts as your advertisers.
Also, we will ask for digital assets like your branding guidelines, examples of previous ads, previous marketing materials to match your brand voice, logo, contact details, etc.
Once we have all the pieces together, we design the ads & marketing funnel (landing pages, automatic replies, notifications, follow-up messages), and ask for your final approval.
And after we launch the campaign, it takes 1-3 weeks to start receiving the leads we promised.
How much do I have to pay to Facebook and Instagram for the ads?
It depends on your niche, competition, and goals. But we suggest to train Meta’s AI with $20-$50/day to and gather enough data before further optimization.
Most campaigns run smoothly with good results in a range of $50-$100 per day. The return of ads spend (ROAS) must be higher than 2.00 to consider that we’re in a good path (that means generating 2 times the money you spend on ads).
What if leads are not good enough?
Most leads are not “good” to be slapped with a salesy call. In fact, a person needs 5-20 touchpoints before choosing your offer over any other.
Now and then we hear excuses about the leads’ quality until we help businesses close through change, avoiding a pushy-pitching failed strategy.
So, you should allow us to assess and maybe improve your sales process, because we noticed in the past that leads were OK but businesses didn’t follow up appropriately.
Touchpoint? What is a touchpoint and why it matters?
A touchpoint is a piece of content. For example, your first ad served to an audience member is a touchpoint. Your retargeting ad served to an engaged viewer is a another touchpoint. Your landing page once your ad is clicked, constitutes another touchpoint.
Consequently, every email in a welcome sequence is a touchpoint, and with all the herein mentioned, you could determine in what stage of the customer journey your lead is.
And depending on how well-designed your journeys are, most leads will move down through your marketing funnel to become sales-qualified, and eventually jump into your sales pipeline.
How will I know if the leads are any good?
It depends on what you assume as good leads for your business. For example, only 2-5% of leads in the market are hot, qualified, and ready to pay for anything that matches their wants at the right price range. Is that what you think a good lead looks like?
Your offer has got to be good enough in your market. Not only the lowest price point is the best angle. You could also make a difference in the way you convey your messages, guarantee, payment options, support channels, etc.
So we should analyze all those aspects before launching a campaign. That’s what the onboarding process is for.
How long do I have to wait to break even?
We will determine your break-even point. Most of our clients see significant improvements in their businesses within the first 30-60-90 days, but that depends on their sales cycle.
What is your sales cycle like? And we mean, how long does it take you to make a stranger pay for your products or services? What’s your average timing to close deals?
That is the closest we can get to answer you such a question.
Do I need a large budget to get started?
Not at all. We work with businesses of all sizes and can develop a strategy that fits your budget.
You could pay nothing upfront and sign a contract with us for 3 months or more.
We could also work on a retainer and put a results threshold for us to collect the money.
Or it could be a low-cost subscription with a down payment to install the lead generation system.
What if I’ve had bad experiences with Facebook Lead Ads before?
We understand your frustration because they’re not always easy to to run. You may ask about our secrets during the discovery call and run your ads yourself. Or you can work with us, and we will provide you with the results that we agree in writing.
Hit this link to book the discovery call. We may be the agency you dreamed of as a business owner.
Our approach is different: we focus on business outcomes, not vanity metrics. Our guarantee means you have little to lose and a lot to win. You know this service works.
Facebook and Instagram could be powerful sales tools for your business
Book your free strategy session today and let’s find how we can help you achieve measurable growth.
Hit the button, choose a date and time, and let’s chat about your plan. Maybe we can help.
Our invitation is to focus your efforts on those tasks that make your business grow, and leave the paid advertising on Facebook and Instagram platforms to us.
You could even ask for a trial period. We won’t work for free, but we could delay our reward until you gain the confidence with our team of certified Meta Ads experts.