Are you frustrated with the rising costs and fierce competition on Google Ads?

Many businesses overlook Bing Ads, focusing solely on Google and missing out on a significant portion of the search market. They struggle to find cost-effective ways to reach new audiences and diversify their digital advertising strategy.

Plus, they’re often unaware of the unique demographics and lower competition on Bing, which can lead to missed opportunities and higher acquisition costs. It might make you wonder if there’s a way to expand your reach without breaking the bank.

But when executed properly, Bing Ads can be a hidden gem in your digital advertising arsenal.

Bing Ads allow you to reach a distinct audience with typically higher income and age demographics, often at a lower cost-per-click than Google Ads.

Let’s chat for 30 minutes – No strings attached

When you craft a winning Bing Ads campaign, our approach comprises:

1. Thorough keyword research specific to Bing’s audience
2. Compelling ad copy that stands out in Bing search results
3. Targeting options unique to Bing (like LinkedIn profile targeting)
4. Strategic bid management to maximize ROI
5. High-quality landing pages optimized for Bing traffic
6. Conversion tracking and audience segmentation
7. Regular A/B testing of ad elements
8. Synergy with your existing Google Ads campaigns

Sounds straightforward, right? It is – if you know what you’re doing.

Our Bing Ads service will transform your search advertising into a cost-effective lead-generating machine.

We don’t just aim for impressions and clicks. Instead, we focus on driving qualified leads that represent real business opportunities at a lower cost. We’re not kidding anyone here.

Service Overview

We launch and manage pay-per-click (PPC) campaigns on the Microsoft Advertising platform (formerly Bing Ads).

We handle everything from start to finish. You get access to our certified experts and their insights.

We conduct in-depth keyword research, craft compelling ad copy, manage bids, optimize landing pages, and continuously refine your campaigns.

Our goal is simple: to use Microsoft’s advertising tools to drive more qualified leads through Bing to your business at a lower cost, increasing your overall digital advertising ROI.

How we work (The process)

Discovery call

We start by getting to know your current situation, goals, product or services, systems, and other details.

We might offer advice during the call, a demo of how we could help you, or enjoy coffee while we chat. Not every Zoom call means money. We don’t pitch in all of our calls.

Initial planning

Our team creates a customized plan according to your wants and budget.

Ads building

We design the ads to resonate with your target’s intent.

Also, we validate our proposals by running experiments.

Sales/closed deals is the main goal. Money Matters.

Campaign launching

After your approval, we set up and launch your campaigns, ensuring optimization for profit.

We we suggest some tools that reduce the friction and timing.

Continuous enhancements

We monitor and make weekly adjustments to improve campaigns’ performance.

Also, we run experiments in parallel if you have a budget for additional improvement.

Report reviewing

You receive a weekly report informing you about every campaign we run for you.

You will see the return of your ad spend (ROAS), the average cost per action (CPA), how many qualified leads, created opportunities or sales, etc.

You will know how many conversions per day happened if you want to look for trends. And you will keep 100% control over your data.

Finally, you will receive an executive summary with a short video reviewing the results (in case you decide to watch it). You will clearly know what’s going on with your money.

What can you expect from our Bing Ads service?

• Higher click-through rates (CTR) due to less competition
• Lower cost-per-click (CPC) compared to Google Ads
• Improved conversion rates from a distinct audience
• Better return on ad spend (ROAS)
• Access to unique demographics (typically older, higher income)
• Synergistic benefits when combined with Google Ads

Pricing

We won’t keep you as our client if you don’t make more money, we’re sure about that.

We align our success with yours, so we will plan based on your goals, timing, and budget.

Pay according to our results

We offer a flexible, performance-based pricing model when you want to pay nothing upfront.

Percentages range 5% to 20% of ROAS for a 12-month contract.

We’d only get our cut from sales/contracts attributed to our job.

The leads machine is yours since you will pay for it.

The payment is only for our service.

Pay a monthly fee

If you choose to pay per month, we have 3 packages:

• $1,000/mo on a 12-month contract
• $1,500/mo for 6 months
• $2,000/mo and a 3-month commitment

Remember that the fee is for ads management. Ad cost is not included.

Our Guarantee

You won’t pay unless we meet the agreed-upon goals.

We won’t serve your competitors if they’re in the same city.

We will work hard to achieve amazing results for you and grow our business.

If we want more money (performance-based contracts), we have to generate more for you.

You will have an exit clause if we don’t hit our agreed-upon threshold for three months in a row.

Over contract negotiation, we want to put your expectations first. You may also terminate the contract anytime with a 30-day notice.

Let’s chat for 30 minutes – No strings attached

Requirements to apply

1) We will help you if you wait at least a sales cycle. Most industries have 1-8 month cycles.

2) If you pay per results, we need to track leads from capturing them until they buy your products or services.

Transparency is key.

3) When paying a monthly fee we need to check your historic growth to design a feasible -yet incremental- goal.

Agreed-upon metrics must be achievable.

4) If we both know that success seldom happens overnight, we can sign a contract.

We need to trust each other.

5) The last requirement is to study your transactions history to find seasonality, trends, patterns.

If your business is starting, we can train your staff for digital sales.

Additional info

On performance-based, our amount grows with your results.

You will always get way more than us, no matter what our payment is.

We will push hard for your growth because we want you to stick with us for years.

While you’re working with us, we will not help your direct competitors if that jeopardizes our contract.

Frequently Asked Questions (FAQ)

Why should I consider Bing Ads when Google dominates the search market?

While Google has a larger market share, Bing offers several advantages:

• Lower competition often means lower costs and higher ad positions
• Unique audience demographics (typically older, higher income)
• Integration with Microsoft products (Windows, Office, Xbox)
• LinkedIn profile targeting for B2B campaigns

We’ll help you determine if Bing Ads can be a valuable addition to your digital strategy.

Can I just import my Google Ads campaigns into Bing Ads?

While Bing does offer an import feature, we recommend optimizing campaigns specifically for Bing’s audience and features.

This includes adjusting bids, refining targeting, and tweaking ad copy to maximize performance on the platform.

How does Bing Ads’ audience differ from Google’s?

Bing users tend to be:

• Older (45% are aged 45-65)
• Higher income (38% have household incomes in the top 25%)
• More educated (46% have a college degree or higher)

This can make Bing particularly effective for certain industries like finance, luxury goods, or B2B services.

What budget should I allocate for Bing Ads?

Due to lower competition, you can often start with a smaller budget on Bing compared to Google.

We recommend beginning with at least $500-$1000 per month for smaller businesses and $2000-$5000+ for larger companies or competitive industries.

We’ll help you determine the most effective budget based on your specific situation and objectives.

How do you measure the success of Bing Ad campaigns?

We focus on key performance indicators (KPIs) that directly impact your bottom line, such as:

• Conversion rate
• Cost per conversion
• Return on ad spend (ROAS)
• Click-through rate (CTR)
• Cost-per-click (CPC)

We’ll work with you to define success metrics that align with your business goals and provide regular, easy-to-understand reports.

Tap into Bing’s unique audience and boost your advertising ROI

Book your free strategy session today and discover how we can help you achieve measurable growth through Bing Ads.

Click the button, choose a date and time, and let’s discuss your customized Bing Ads strategy. We’re ready to help you leverage the often-overlooked potential of Microsoft’s search advertising platform.

Allow us to handle the intricacies of Bing Ads while you focus on what you do best – running and growing your business.

We’ll work tirelessly to ensure your ad spend translates into qualified leads and increased revenue, often at a lower cost than other platforms.

You can even request a trial period to see our expertise in action.

While we don’t work for free, we’re confident in our ability to deliver results and are open to performance-based arrangements that align our success with yours.